GCSE Media Autumn term index

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Industries: Ownership and control - blog tasks

  1) What is a   conglomerate  in the media industries?  In the media industry, a conglomerate is a large corporation that owns a collection of various media companies. 2) What is a  subsidiary ? A subsidiary is a company that is owned or controlled by another company, which is referred to as the parent company or holding company. 3) What are the benefits for media companies of  vertical integration ? Cost savings, Increased Control, Revenue generation, Market power, Data Access, Risk management 4) What are the benefits for media companies of  horizontal integration ? Market share expansion, Economies of scale, Brand Strengthening, Talent and resource acquisition, Market Entry. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. The Walt Disney Company: Disney has leveraged synergy across its vast portfolio of brands. For instanc...
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Audience Effects Theory

  1) Write a definition of a   passive  audience:  An audience which accepts the messages encoded in a media text without challenge. 2)  Write a definition of an  active  audience:  An audience that engages interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper ...
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Media assessment 1: Learner response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Good ability to apply denotation to the unseen media product analysis. Responded the WaterAid advert well in reference to the analysis of how mise-en-scene was used EBI: Focus more on connotation and the effect it may have on audiences for Q3. Ensure you revise camera shots. LR: see blog 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/1 Q2: 1/1 Q3: 5/12 Q4 :2/2 Q5: 4/6 Q6: 3/8 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Q4 is my strongest question. I identified the state of the boy and the setting and facial expression 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. Q6 is m...
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