GCSE Media Autumn term index

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Audience Effects Theory

  1) Write a definition of a   passive  audience:  An audience which accepts the messages encoded in a media text without challenge. 2)  Write a definition of an  active  audience:  An audience that engages interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper ...
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First Blog Task - 10 questions media

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  1) Which part of Media are you looking forward to the most? Music Industries 2) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.) Phone 3) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  5h 42m 4) What was the last TV programme or film you watched? I dont watch TV programmes only TV series 5) What device or subscription do you use to listen to music? Spotify 6) Do you play videogames? If so, what do you play games on and what is your favourite game? Sometimes 7) Are you on social media? If so, what social media do you have and why do you like it? Yes Instagram facebook etc 8) Finally, do you think the media is a positive or negative thing for young people? Why?                      I think sometimes, the internet is useful for young people as t...
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