Industries: Ownership and control - blog tasks
1) What is a conglomerate in the media industries? In the media industry, a conglomerate is a large corporation that owns a collection of various media companies. 2) What is a subsidiary ? A subsidiary is a company that is owned or controlled by another company, which is referred to as the parent company or holding company. 3) What are the benefits for media companies of vertical integration ? Cost savings, Increased Control, Revenue generation, Market power, Data Access, Risk management 4) What are the benefits for media companies of horizontal integration ? Market share expansion, Economies of scale, Brand Strengthening, Talent and resource acquisition, Market Entry. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. The Walt Disney Company: Disney has leveraged synergy across its vast portfolio of brands. For instanc...
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