Denotation and Connotation

                                  































1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert?

Denotation

In this WaterAids advert, I can see a poor kid demonstrating poverty. There is a : slogan , logo which is an example of written and verbal codes. The slogan also demonstrates that the people there are in a bad state in there life. I can see some Symbolic or non verbal code such as the typography which demonsrates the blur behind the boy and the context. The boy face stands out for the consumers to help.

Connotation

In the WaterAids advert, the connotations of colour scheme beige and white could represent to donate some money to these orphans and poor people. The slogan is big so it could stand out more (technical codes) may imply that they may be confident that are going to be saving some money. This type of adverts will push the consumers to see more to what the advert is telling us.


Denotation

In this Christmas Coca Cola, I can see the logo "Coca Cola" which states the company. I can also see the the slogan "The original taste of Christmas" which tells us that the month was December when the advert was first coming out. The colours are red and white which is the company's colours. I can also see Santa which represents Christmas.

Connotation

This advert's meaning is all about is Christmas. The meaning behind this advert is to attract the costumers into buying the product. This will make them want to drink more. The colour red stand out while the colour white is calm. This makes the advert more abstract. It also shows us that they are confident on the fact that they want to sell it more.




































Extension: Print advert research

Read this design blog on some of the best print adverts of all time. Choose one advert that you feel is particularly powerful in terms of its use of connotations and analyse why it is so successful



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