Posts

Demographics and Psychographics

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  1) What information do media companies use to create a demographic profile of their audience? Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies and advertisers are increasingly using audience profiling in addition to demographics because it provides a more comprehensive and nuanced understanding of their audience.  Now they try to sell a  brand  or  lifestyle  and therefore need to know more about their audience than simply age, gender or where they live. 3) What are the seven different Pychographic groups? The Aspirer, The Reformer, The Explorer, The Succeeder, The Resigned, The Struggler, The Mainstream 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer:  Materialistic, acquisitive people who are driven by others perceptions. ...

Camera movement and editing blogs

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Camera movement and editing: Pan movement: 1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. This shows the pan movement to the horizontal right on 0-14. This is when they are experiencing data and they were looking and info. One said send it to me and the camera horizontally rotated while it was in the same room. This intrigued the audience/consumers to know and get the full information. Zoom: This shows the zoom movement on 0-27. The zoom shows the audience what is on the newspaper. It gives them a better view on what the man is reading. The image on the newspaper was something that the man was looking for and satisfied with. Handheld: This shows the Handheld movement on 2-25. This shows urgency in this scene and shaking. This highlights tension in the scene. The man climbs ...

Camerawork: shots and angles

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 Doctor who camerawork: 1) Pick  three  camera  shots  from the Doctor Who scene and explain what type of shot it is and what meanings or effect they have on the audience.   Big Close up: The big close up shot at 0:46 show that the doctor was saying something important so it was coming closer and closer until it made to the big close up shot.She was talking a device called a 'subwave' that was undetectable to the other people on the video chat. This sets the scene that she is telling something important that intrigued everyone. Two shot:    The two shot at 0:09 shows when they are on the video chat .The doctor was introducing the mother to everyone. In this image, it also shows her son. The camera comes from the edge getting a good view of the both of them also identifying that there two people in the picture. This is shown to tell the audience the names of the people. 2) Pick  one  camera  angle  that is used in the scene and ...

Fruit bowl task

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  Fruit bowl:  Fruity template   Fruit bowl: Galaxy template  Fruit bowl: roblox template

Mise-en-scene

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                     Mise-en-scene: Stranger Things Analysis: Actor placement/movement expression:   There were 4 boys dressed casually and placed as the main characters. One of   the boys rationally went to a forbidden place. The director made us think the boy was being chased by some creature. His facial expression was was scared and intimidating and sets a good example. Setting:   The film first started at an elevator which set the scene as a man moving in the elevator. It was a horrifying scene as a creature snatched the character . And later when the little boy enters the dimly lit streets which gave the setting of familiar and eerie .The streetlights flicker, casting long shadows creating an unsettling atmosphere. When he enters the house, it creates a claustrophobic feeling by seeing more and more shadows on the thick walls. It panicked the character and yet when we thought something was going to open the ...

First Blog Task - 10 questions media

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  1) Which part of Media are you looking forward to the most? Music Industries 2) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.) Phone 3) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  5h 42m 4) What was the last TV programme or film you watched? I dont watch TV programmes only TV series 5) What device or subscription do you use to listen to music? Spotify 6) Do you play videogames? If so, what do you play games on and what is your favourite game? Sometimes 7) Are you on social media? If so, what social media do you have and why do you like it? Yes Instagram facebook etc 8) Finally, do you think the media is a positive or negative thing for young people? Why?                      I think sometimes, the internet is useful for young people as t...

Denotation and Connotation

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                                    1) Write an analysis of the  WaterAid advert above  using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? Denotation In this WaterAids advert, I can see a poor kid demonstrating poverty. There is a : slogan , logo which is an exa mple of written and verbal codes. The slogan also demonstrates that the people there are in a bad state in there life. I can see some Symbolic or non verbal code such as the typography which demonsrates the blur behind the boy and the context. The boy face stands out for the consumers to help. Connotation In the WaterAids advert, the connotations of colour scheme beige and white could represent to donate some money to these orphans and poor people. The slogan is big so it cou...