Suwayda111

  1) Write a definition of a   passive  audience:  An audience which accepts the messages encoded in a media text without challenge. 2)  Write a definition of an  active  audience:  An audience that engages interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper ...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Good ability to apply denotation to the unseen media product analysis. Responded the WaterAid advert well in reference to the analysis of how mise-en-scene was used EBI: Focus more on connotation and the effect it may have on audiences for Q3. Ensure you revise camera shots. LR: see blog 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/1 Q2: 1/1 Q3: 5/12 Q4 :2/2 Q5: 4/6 Q6: 3/8 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Q4 is my strongest question. I identified the state of the boy and the setting and facial expression 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. Q6 is m...

1) First blog task - 10 questions 2) Denotation a nd Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response 8) Demographics and Psychographics

  WWW:  Your fruit bowl shows technical skills in Photoshop, I like your decision to use the Roblox game to use the Paste into special feature. We now need to make sure we match that technical skill with ensuring all homework, blog work and analytical tasks are completed in detail.  EBI:  You are missing a few blog tasks which have been set for homework. Please ensure you are using all lesson time when we are on blogs to be productive and complete work as soon as possible. Please complete the following blog work: Camera movement and editing – Minority Report Blog index so far   LR:  Create a new blogpost on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blogpost then complete the LR tasks/questions below: 1.      What do you feel is your strongest piece of work so far? My strongest piece of work would be Camera movement and editing - Minority Report 2 .   ...

  1) What information do media companies use to create a demographic profile of their audience? Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies and advertisers are increasingly using audience profiling in addition to demographics because it provides a more comprehensive and nuanced understanding of their audience.  Now they try to sell a  brand  or  lifestyle  and therefore need to know more about their audience than simply age, gender or where they live. 3) What are the seven different Pychographic groups? The Aspirer, The Reformer, The Explorer, The Succeeder, The Resigned, The Struggler, The Mainstream 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer:  Materialistic, acquisitive people who are driven by others perceptions. ...

Camera movement and editing: Pan movement: 1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. This shows the pan movement to the horizontal right on 0-14. This is when they are experiencing data and they were looking and info. One said send it to me and the camera horizontally rotated while it was in the same room. This intrigued the audience/consumers to know and get the full information. Zoom: This shows the zoom movement on 0-27. The zoom shows the audience what is on the newspaper. It gives them a better view on what the man is reading. The image on the newspaper was something that the man was looking for and satisfied with. Handheld: This shows the Handheld movement on 2-25. This shows urgency in this scene and shaking. This highlights tension in the scene. The man climbs ...