Suwayda111

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films 2) How much money have the MCU films made in total according to this article? More than 18.2 billion 3) Why did Marvel create the Avengers films? They did it to introduce the Avengers , similar to Stan Lee and Jack Kirby's comic books in the 1960s . 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? The rights belonging to Marvel until 1999, when Sony bought them for 7 million .  However, Sony and Marvel have now agreed a partnership that allows Tom Holland's Spider-Man to appear in MCU films, while Sony retains the rights to the character. 5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel Studios 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Disney has announced plans for several more Marvel TV series

  1) What is a   conglomerate  in the media industries?  In the media industry, a conglomerate is a large corporation that owns a collection of various media companies. 2) What is a  subsidiary ? A subsidiary is a company that is owned or controlled by another company, which is referred to as the parent company or holding company. 3) What are the benefits for media companies of  vertical integration ? Cost savings, Increased Control, Revenue generation, Market power, Data Access, Risk management 4) What are the benefits for media companies of  horizontal integration ? Market share expansion, Economies of scale, Brand Strengthening, Talent and resource acquisition, Market Entry. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. The Walt Disney Company: Disney has leveraged synergy across its vast portfolio of brands. For instanc...